A 60-Second Guide to the Secret of

“Speed-Dating” Copy

 

If you’re wondering what the heck speed-dating could possibly have in common with writing copy—let me explain.

 

First, what is speed-dating? It’s a type of matchmaking where people meet potential romantic partners through a series of brief one-on-one encounters at a single event.

 

Second, what does it have in common with copy that sells? Well, let’s think about it. Speed-dating’s core purpose is to create as many opportunities for matches as fast as possible, right?

 

Great copy is no different. Its purpose is to create as many opportunities for a sale as possible. Now that doesn’t mean your copy has to be short, but it does mean it should make the most of every chance to persuade, entice, cajole, charm and ultimately sell your prospect on what you have to offer—just as you would when speed-dating.

 

How do you do that? By choosing the most powerful, persuasive words available to you.

 

And since this is a “60-Second Guide,” I won’t go into the psychology behind my list of 100 Power Words That Sell or even list the whole thing here…but I will give you a tasty helping to snack on before you write your next marketing piece.

 

Power Words That Sell

 

Announcing	Exclusive	Introducing	Reduced	This
Approved	Expert	Lifetime	Refundable	Timely
Bargain	Facts	Limited	Reliable	Truth
Benefit From	Find	Look	Results	Unconditional
Better	Free	Lowest	Revealing	Unlock
Bonus	Get	Money	Reveals	Unusual
Boost	Gift	New	Safely	Urgent
Breakthrough	Greatest	Now	Safety	Use
Challenge	Guaranteed	Only	Sale	Valuable
Complete	Have	Own	Save	Want
Confidential	Here	Plus	Scarce	Wanted
Critical	Highest	Power	Secret	Warning
Crucial	How	Profit From	Secure	Wealth
Delivered	Hurry	Profitable	Security	Which
Direct	Immediately	Profits	Selected	Who
Discount	Important	Protect	Solution	Why
Discover	Improved	Proven	Stop	Win
Earn	Increase	Quality	Successful	Yes
Easily	Instantly	Quick	Surprising	You
Easy	Interesting	Rare	Tested	Your

 

 

 

There you have it, your own list of 100 Power Words That Sell.

 

Start a fire with your copy,

Lina Penalosa

 

The Write Solution

Phn: 757-377-1244

Fax: 757-299-8355

lina@thewritesolutionllc.com

www.thewritesolutionllc.com

 

 

P.S.  To sign up for “Copy Champ,” a FREE bi-weekly e-zine for business owners who want simple, easy-to-follow tips for creating marketing copy using the Gary Halbert, Dan Kennedy copywriting formula, please go to www.thewritesolutionllc.com and sign up on the home page.

 

P.P.S. What others are saying about Lina Penalosa and The Write Solution…

 

 

 

“I’ve used Lina on several occasions to create my own revenue-producing sales letters and couldn’t be happier. She takes care of all the grunt-work, works quickly, produces fantastic copy that sells my products and requires very little from me in the process. I can’t begin to imagine how much time and money her services have saved me!”

 

--Lee Milteer, International Business Coach and Speaker

 

 

 

 

“If you want someone who gets the Dan Kennedy-style of copywriting and creating long sales letter, Lina is the writer you want. She does more than take care of the interviewing, testimonial gathering, layout, color scheme, photo placement and of course the writing. She’ll save you a small fortune…not to mention your sanity. Her prices are more than reasonable and when I add up the cost of doing it myself---well, let’s just say I’ve saved thousands of dollars on each project!”

 

--Stephen Oliver, Martial Arts Marketing Expert and Owner of Mile High Karate Schools                Denver, Colorado

 

 

 

 

“Lina is one of the best creative talents I've worked with. She has a no-nonsense attitude and never makes excuses. She just gets the work done and quickly. There’s no hand-holding or baby-sitting required. I ask for something. I pay for it. I get it. Her approach is thoughtful and organized and once I’ve assigned something to her, I can forget about it and move on to the next item on my to-do list.”

--Ernesto Fernandez, Doctor of Oriental Medicine, Acupuncture Physician, Licensed Mental Health Counselor