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Marketing tips and tricks from one of the industries leading Copywriters, Lina Penalosa. These mailings are intended to help those not necessarily in the industry, better acquaint themselves with some of the industries best kept secrets.
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15 Steps to Getting Your Press Release Read
Sent November 26th 2007
Lina Penalosa’s Marketing Success E-Tips * * 15 Steps to Getting Your Press Release Read Yes, there really is *a science to press release writing!* I know, I know. It’s hard to believe. After all, you’re giving news outlets an opportunity for a great st...
Do You Repel Women...With Your Copywriting?
Sent October 12th 2007
Step #1: What NOT to do when creating a compelling subject line: Do You Repel Women…With Your Copy?* * Hint:* If you’re writing to women the same way you write to men, the answer is YES!* You see, there’s a reason why books like “Men Are From Mars, Wo...
8 Steps to Effective E-mail Marketing: What To Do When The Rules Change
Sent August 28th 2007
Step #1: What NOT to do when creating a compelling subject line: Copy of Champions Success Tips Word count: *1143* Approx. reading time:* 5 minutes* Today’s tip: * * 8 Steps to Effective E-mail Marketing: What To Do When The Rules Change* I’m not as...
Lina's Little Black Book Bares All...
Sent July 11th 2007
Lina’s Little Black Book Bares All: * Who To Woo For Your Next Business Liaison* If you’re exhausted trying to be the Wonder Woman or He-Man of your business… If you’re fed up working harder and want to start working smarter*… * If you* want* solid, r...
How To Play With An 800 Pound Gorilla
And Not Get Hurt: 5 Things You Should Know About Keeping Your Website Out of Google Hell
Sent May 31st 2007
3 Steps To Increasing Sales Overnight With How To Play With An 800 Pound Gorilla…And Not Get Hurt: 5 Things You Should Know About Keeping Your Website Out of Google Hell* * If your website depends on search engine rankings in any way for lead generation...
A 3-Minute Cheat Sheet To The Secret Language Your Prospects Are Speaking
Sent May 15th 2007
3 Steps To Increasing Sales Overnight With A 3-Minute Cheat Sheet To The Secret Language Your Prospects Are Speaking * * Ever had a conversation with someone you just KNEW/ was from another planet?* You know what I mean. The kind of conversation where ...
A 60-Second Guide to the Secret of "Speed-Dating" Copy
Sent May 1st 2007
3 Steps To Increasing Sales Overnight With A 60-Second Guide to the Secret of * “Speed-Dating” Copy * * If you’re wondering what the heck speed-dating could possibly have in common with writing copy—let me explain. First, what is speed-dating?* It’s ...
How To Attract More Ideal Clients Online
Sent April 17th 2007
Hello again, Hello again, Last week I sent you an e-mail about a great event worth attending in New York on May 29th and 30th. You can get more information at www.publishingseminar.com. This week I have a terrific F*REE resource for you from my good frie...
A seminar worth attending...
Sent April 10th 2007
Opportunity* Alert!* If you want to, or already are, publishing books or other information products, you’ll want to consider attending this conference in New York City from May 29-30th. I’ve included a quick synopsis below, but you can get more details a...
3 Steps To Increasing Sales Overnight With...
Sent April 4th 2007
*Due to a server error, many members did not receive the last article posted. Please read below the signature line or click on the attachment for the article on "What Lingerie Has In Common With Great Headlines." 3 Steps To Increasing Sales Overnigh...
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